Monday, September 24, 2007

Baseball

Yesterday we went to the Diamondbacks' last home game of the season. It was fun, although the good guys lost. And once again, I didn't win a "shirt off their D-backs". I bought plenty of scratch tickets for the annual season-end promotion, and this year I didn't even win a consolation prize. Oh well. At least our donations are tax deductible. And my second favorite team, the Colorado Rockies, helped the Diamondbacks' cause as well as their own by beating the Padres again. It was a truly bizarre game with Milton Bradley (snicker) self-destructing, being wrestled to the ground by his own manager, and sustaining a season-ending knee injury. All you can really ask for after a long baseball season is to have your team still in the race in the last week of play. And to have the Diamondbacks and Rockies both still contending is fantastic.

Speaking of baseball, I have a great marketing idea. MLB doesn't seem to have realized that many women are baseball fans, and are willing to spend money on team merchandise. (Note to MLB: this just in: women like to shop.) So I would like MLB to partner with some good nail polish company, like OPI, to sell team color nail polish. Can't you see the market for Sedona Red, Dodger Blue, etc.? Unfortunately with all the licensing requirements, etc. this would take a herd of high-priced lawyers to pull off. I've considered contacting Alyssa Milano, who has an excellent baseball blog on mlb.com and has started a line of womens' MLB clothing, to give her the idea. When will corporate America wake up to the idea that there's an untapped market for women's items in traditionally male markets? For years I searched for feminine business items, like briefcases in colors other than black or brown, but nothing seems to exist, at least in Tucson.

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